Why companies in Montenegro and the region can no longer ignore Google advertising

In the year 2025, if your business is not present on Google — for a large part of your potential clients, you do not exist. Although social media is important, Google is still the place where concrete decisions about purchases and cooperation are made. Every day, people in Montenegro, Serbia and the Balkans type in thousands of keywords such as "best dentist Podgorica", "budva hotel with swimming pool", "construction company Belgrade", "marketing agency Montenegro" — and all of them are ready to buy, book or contact immediately.

But if you are not among the first results — they will go to the competition.

Google advertising is no longer a luxury, but a business necessity

In Montenegro, the number of Internet users is growing year by year. According to data from MONSTAT and Telekom, more than 78% citizens use the Internet every day, and over 60% of them use Google as a basic tool for searching for information, products and services. That means it is Google Ads (former Google AdWords) the most direct way to appear in front of a person who is looking for what you offer at that very moment.

Unlike social networks where you have to interrupt someone's attention, on Google, you arrive at the exact moment when the user is ready to take action.

What exactly do you get when you advertise on Google?

1. You appear among the first search results – above all competing sites that only rely on SEO.

2. You only pay when someone clicks - don't waste money on people who are not interested in your service.

3. Full control over the budget - you can invest €50, €500 or €5,000, and you can track every cent through detailed analyses.

4. Precise targeting - your ad can only be shown to people in Podgorica, Nikšić, Belgrade or anywhere in the region, based on interest, language, device, location and search terms.

5. Fast results - you don't have to wait for months like with SEO, but your advertisement can appear today.

Examples from practice: how companies in Montenegro used Google advertising

We at the agency beBold we cooperate with companies from Montenegro and the region that have been using Google advertising for the past year:

• They increased the number of apartment reservations for 40% within 2 months (Herceg Novi, Budva)

• The number of calls for dental services in Podgorica tripled

• They launched the export of domestic products to Germany and Austria with Google campaigns on the foreign market

• Received higher quality inquiries for construction projects and renovation services

Google Ads aren't just for big businesses

One of the biggest misconceptions in Montenegro and the Balkans is that Google advertising is reserved for big brands. The truth is the opposite— smaller firms often see better results, as they compete in a local market with weaker competition. It is enough to know how to set up the campaign correctly.

We in beBold we don't work blindly. Before every Google campaign launch, we do a detailed analysis of the market, keywords and competition, so you know exactly what to expect.

How much does Google advertising cost in Montenegro and the region?

Unlike traditional advertising (TV, billboards, radio), Google Ads can be run with small budgets and measurable results. The price per click in Montenegro is usually between €0.10 and €0.80, depending on the industry. This means that for €100 you can attract more than 100 interested potential clients.

The most searched branches on Google in Montenegro are currently:

• Health and cosmetics (dentists, dermatologists, salons)

• Tourism (apartments, hotels, car rental)

• Construction

• Education and courses

• Digital services and eCommerce

Why is now the right time to go?

Competition in Google ads in Montenegro is still not at the same level as in more developed markets. That means you can take positions before your competition does. Investing in Google Ads today can give you a key advantage 6 to 12 months in advance.

Bottom line: If you're not on Google, your competition is already beating you

Google advertising is not a gimmick. It is a tool used by the most successful companies around the world — and now also those from Montenegro, Serbia and the Balkans. Don't wait for the first movers to overtake you.

At the agency beBold we help small, medium and large companies to use the full potential of Google advertising, without complications, with transparent work and clear results.