Digital marketing in 2025 does not forgive passivity.
If you are not ready to adapt to new trends, the competition will leave you in the dust. Here is what is currently "hot" in the digital world and how to turn it into your advantage - whether you are a small entrepreneur in Kotor, a restaurant in Budva or a tour operator in the north.

1. AI takes over (but in your favor)

Artificial intelligence is no longer "science fiction". Today, we have AI tools that:

• write product descriptions for you,

• automatically respond to customer inquiries (chatbots),

• personalize e-mail campaigns according to user interests.

Tip: Test free AI tools like ChatGPT, Copy.ai, Jasper - you'll be surprised by the results.

2. Video content is king

Statistics say that even 80% people prefer to watch video than read text.
TikTok, Instagram Reels and YouTube Shorts dominated 2024, and the trend will only intensify.

Application for you: Make a short "behind the scenes" video of your business - people love to see the people behind the brand.

3. Interactivity is the new golden rule

People no longer want to just watch - they want to participate.
That's why formats like quizzes, interactive guides, AR filters, even mini-games on the site are growing.

Application: Take an Instagram story quiz: "What type of traveler are you?" and connect it with your tourist offer.

4. Local SEO - a game for everyone who wants to be first in Google search

If someone searches for "best salon in Bar" and you're not on Google Maps, you're wasting money.

Today's task: Open or update your Google Business profile, add photos, business hours and regularly respond to reviews.